Tag Archives: Uber Toronto

Uber Campaign Pushes for Positive Regulations in Toronto

Toronto’s city licensing staff are gearing up to reveal its regulations that will be aimed at accommodating ride-sharing companies such as Uber. The U.S. company knows that for the most part it has customers on its side, so has started a PR campaign that is aimed at showing the city council that Torontonians want the service in their city.
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On Tuesday the company launched an online petition which will be used to press councilors into supporting ride-sharing regulations. However, as other Canadian cities have shown, not any old regulations will suit Uber and the company is pushing for “smart” and “progressive” laws.

It is a make or break time for Uber in Toronto. The city voted last year to draw up regulations and amend bylaws to adopt ride-sharing services, but the city’s regulations could be ignored by Uber if the company does not agree with the changes. If that scenario unfolds then the company could leave Toronto entirely, as it has recently done in Calgary under similar circumstances.

The precedence for adopting Uber is in Edmonton, where the city drew up new regulations and the company agreed to them. Indeed, Uber would already be legal in the city if it was not for an auto insurance issue that has halted Uber’s legalization until the summer.

Toronto would face no such auto insurance problems as Aviva Canada recently debuted a new coverage that offers a simple and affordable policy for drivers of ride-sharing companies. The city is likely to mirror Edmonton’s regulations closely, which would mean vehicle checks, background checks for drivers, and Class 4 licenses for drivers.

Uber has not said specifically what it expects from the Toronto regulations, but the company has pointed out that it hopes the city makes it possible for the company to work in the city and is not merely closing the door.

Of the new media campaign and petition, Uber’s general manager for Canada, Ian Black, said that the UberX service aids in getting transport support to areas of the city that have been “previously ignored by transit and by traditional transportation options.”

“We’ve heard quite good feedback, we’ve heard that city council does have an appetite to move forward and create positive regulations.”

The big question is, would Uber pull out of Toronto if regulations are not what it expects? The company pulled out of Calgary, but has stuck around in other cities and has shown that it will support drivers even if they are unregulated and uninsured. Toronto is the most populated city in Canada, so Uber leaving would hurt the company, even if only from a marketing point of view.

Black says it is “too soon” to discuss whether the company would leave city, but perhaps it is worth asking if Toronto can afford to ignore the economic opportunities presented by the sharing industry?

Taxi protest called off on NBA All-Star Weekend in Toronto

Taxi drivers planning to protest regarding the UberX ride-sharing service in Toronto have performed a U-Turn and decided to call off the protest. The movement was designed to disrupt the start of the NBA All-Star weekend on Friday, the first time the showpiece sporting event has ever been held outside of the USA.

The historic event gave taxi associations an ideal platform to highlight their fight against Uber, while disrupting the NBA weekend would have certainly sent a message to authorities, who are starting to play ball with Uber. However, Mayor John Tory spoke earlier in the week suggesting the protest would not get drivers the sympathy they want and that the picket should be called off.
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Interestingly, the union organizing the protest has backed down and in an unprecedented move has even hinted that authority pressure may be the reason why the protest is called off.

“Emotions overran us … There will be no strike for the NBA All-Star weekend,” Paul Sekhon, of the newly formed United Taxi Workers Association, said on Wednesday at Toronto city hall.

Toronto averted the protest after Sekhon and other taxi industry representatives spoke to city councilors Kristyn Wong-Tam, Janet Davis and Glenn De Baeremaeker, a meeting that clearly cooled tensions for now. However, unions are warning that the city must get its house in order and solve the problem with UberX, which operates illegally in Toronto.

Drivers say the service provides unfair competition because its freelance drivers do not have to go through the same costs and regulatory licensing as taxi operatives. Unions say if Toronto does not solve the Uber problem then another protest will inevitably follow after this weekend.

“We’re not saying we’re calling (the protest) off forever,” said Sam Moini, president of the Fleet Operators Association.

It certainly helped the situation that the councilors involved in the meeting are opposed to UberX, in its current unregulated state at least. They urged consumers in Toronto to avoid using the ride-sharing service that connects passengers with freelance drivers through a smartphone app.

De Baeremaeker said “If you love somebody, do not let them get into an Uber taxi,” while describing UberX as illegal, unsafe, and unfair.